the solution

We created a bright contemporary design for her brand. We focused the design on a monogram rather than finding an icon that could prove dated within a short time. The monogram can stand the test of time and lends itself to updates with touches of colour giving the brand the legs it needs to develop all of their marketing assets.   

the need

Krista is a Vancouver based Mortgage Broker that had no branding nor a website. Her business was growing and was wanting to compete for bigger projects. She found herself being approached by developers that wanted her to leave material in showrooms but she felt what she had wasn’t professional enough to leave behind. Krista wanted a professional site that also reflected her personality. She wanted a bold and contemporary brand that stood out amongst the competitors