Whether you need to evolve an existing brand, lead a campaign, develop a digital experience or bring senior creative direction to your team, Leanne and her team can step in where you need help most.
Brand Evolution
Brand Evolution
Brand audits Identity refinement
Brand strategy
Visual direction Brand system
Brand guidelines
Brand strategy + development / Brand guidelines
Visual direction / Brand system / Brand audits / Identity refinement
Make your brand stronger—not simply newer
A brand that feels more cohesive, relevant and aligned with where your organization is going.
I help organizations assess where their brand is today and identify what needs to change—from visual identity and messaging to the systems that keep everything working together.
A successful brand doesn't always need a complete rebrand. Often, it needs clarity, consistency and thoughtful evolution.
THE RESULT?
Creative Direction
Creative Direction
Creative strategy / Campaign development / Art direction
Photography direction / Launches & marketing initiatives / Team & vendor direction
Creative strategy
Campaign development
Art direction
Photography direction
Launches & marketing initiatives
Team & vendor direction
Turn ideas into creative that connects
Creative that has a clear purpose, a consistent point of view and the flexibility to work across channels.
I provide senior-level creative direction for campaigns, launches and brand initiatives, working alongside internal teams, marketing leaders, designers and external partners to bring the right ideas to life.
Great creative starts with a clear idea—and strong creative direction keeps that idea consistent from concept through execution.
THE RESULT?
Digital Experience
Digital Experience
Website strategy & design
UX/UI direction
Digital campaigns
Landing pages
Design systems
Digital brand experiences
Website strategy + design / UX/UI direction / Digital campaigns
Landing pages / Design systems / Digital brand experiences
Your brand should work everywhere your audience meets it
Digital experiences that make your brand easier to understand, easier to navigate and more consistent across every touchpoint.
I bring brand and digital thinking together to create experiences that are visually distinctive, strategically considered and built to scale.
A strong digital presence is more than a well-designed website. It should connect your brand, content and user experience into something clear, intuitive and cohesive.
THE RESULT?
Ongoing Creative Leadership
Ongoing
Creative Leadership
Fractional creative direction
Creative oversight
Marketing team support
Design team leadership
Vendor management
Brand consistency
Fractional creative direction / Creative oversight / Marketing team support
Design team leadership / Vendor management / Brand consistency
Senior creative thinking, when you need it
Greater creative clarity, stronger decision-making and a more consistent brand—without adding another full-time position.
I work with organizations on a project or ongoing basis, providing the perspective and leadership of a senior creative partner without the commitment of a full-time hire.
Not every organization needs a full-time Creative Director. Sometimes you need an experienced creative partner who can step in, establish direction and help your team move important work forward.
THE RESULT?
The Right Team for Your Project
Senior creative direction, supported by the right expertise
I remain your primary creative lead and point of contact, overseeing the process and bringing the right people together to deliver the best possible result.
Depending on the project, that might mean collaborating with an experienced web developer, photographer, copywriter, strategist or other specialist.
For larger or more specialized initiatives, I bring together trusted professionals with expertise that complements my own.
“Design is the silent ambassador
of your brand.”
- PAUL RAND
“Design is
the silent ambassador
of your brand.”
- PAUL RAND
Whether you're evolving an established brand, launching something new or looking for experienced creative leadership, let's talk about where you're going—and what your brand needs to get there.
