The brand refresh resulted in a simple yet contemporary design. The colour choice give the brand the pop & boldness it craved to really make an impact.
Joyride Branding (formerly Lipstick Sky Marketing) is a long time collaborator with Ash Street Creative. When they decided to undergo a brand refresh, we jumped at the chance to help visualize the new brand. The object was to create a new logo, new website & assist with social media graphics.
WEBSITE DESIGN
While the logo is an important cornerstone to any design, the website redevelopment was paramount for the relaunch.
The focus on the design for the website was to use best practices and we found ways to enhance and/or integrate web 2.0 functionality in select places. Leanne worked on the visual design and user experience. Joyride handled the web development in house. We played with contrasting colours and typography. The result is a bold, visually stunning site.
SUSIe dore – joyride branding
Intuitive, talented, reliable, and passionate – that's Leanne and Ash Street Creative.