The brand guide was very small for the organization so it was imperative to not only deliver their various graphic pieces but to also ensure there was consistency and cohesiveness amongst all deliverables.
Equal Voice is a registered, multi-partisan charity dedicated to improving gender representation in Canadian politics through education, training, research, critical network building, and leadership development.
Many assets were handled by different parties throughout the years and there was a mish mash of deliverables that drive confidence.
The interim Executive Director was not only looking for a designer to execute against the requests but to steer the brand beyond the logo.
Throughout all printed materials, we ensured there was a consistency to layout, type and graphic elements.
When requested to create designs for merchandise, we were able to have a little more fun with the elements and expand the brand a little further.