the solution

This extensive project included an improved public/future member user experience, a streamlined and secure current member interface, and updated member communications. Ash Street Creative was responsible for visual design and user experience, while Jonas Software developed the website with their proprietary software

the need

Ash Street Creative collaborated with Joyride Branding for a brand refresh and platform relaunch of this historic, Toronto lakefront, multi-sport recreation and social club; built around a collaborative, elevated brand strategy.